Which of the Following Is Not a Common Reason New

question 41

Multiple Choice

Which of the following is not a common reason new product introductions fail?

• A)Product defects
• B)Inferior design
• C)Poor timing of introduction
• D)Cost overruns
• E)Lack of need for new products

---

Definitions:

Scripts

Knowledge structures that define situations and guide behavior.

Schemas

Mental frameworks that help individuals organize and interpret information, based on their experiences and beliefs.

Social Cognition

The study of how people process, store, and apply information about other people and social situations, influencing their perceptions, attitudes, and behaviors.

Priming

Activating an idea in someone’s mind so that related ideas are more accessible.