A Company Should Never Evaluate Whether an Idea Should Be

question 46

True/False

A company should never evaluate whether an idea should be dropped until the new product development process is complete.

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Definitions:

Two-factor Theory

A concept in psychology that proposes emotions are based on a combination of physical arousal and a cognitive label.

Schachter-Singer Theory

A theory of emotion that states emotions are derived from physiological arousal and the labeling of that arousal based on cognitive processing of the environment.

Two-factor Theory

A concept in psychology that suggests job satisfaction and dissatisfaction are influenced by separate and distinct factors, with hygiene factors affecting dissatisfaction and motivators affecting satisfaction.

Cognitive Label

The process of identifying and defining one's emotional state based on cognitive assessment of the situation.