Mass Customization Allows Customers to Codesign Products and Services That

question 11

True/False

Mass customization allows customers to codesign products and services that meet their specific needs with regard to the product features.

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Definitions:

Social Media Marketing

The use of social media platforms and websites to promote a product or service, aiming to create content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Volume and Frequency

Refers to the quantity and regularity of something, such as product production, content publication, or promotional activities.

Brand-Centric

A marketing approach that focuses on building and promoting the identity, values, and personality of a brand.

Audience-Centric

An approach that focuses primarily on the needs, interests, and behavior of the target audience, ensuring that content or services are tailored to them.