Customizing the Service Bundle Helps to Create More Satisfied Customers

question 53

True/False

Customizing the service bundle helps to create more satisfied customers who are willing to pay a premium for a given service to get it exactly as they want it.

---

Definitions:

Legal Obligations

Responsibilities or duties enforced by law that an entity or individual must follow.

Stakeholders

Individuals or groups with an interest or concern in the success and operations of a business, including employees, customers, investors, and suppliers.

Uncertainty

The state of having limited knowledge where it is impossible to exactly describe the existing state or future outcome.

Risk

The exposure to the possibility of loss, damage, or any other undesirable event.