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Describe mass customization,and discuss a critical element when pursuing a customization strategy.
Stock Split
A corporate action in which a company divides its existing shares into multiple shares to boost the liquidity of the shares, although the overall value of the shareholder's equity remains the same.
Stock Price
The cost of purchasing a share of a company in the stock market; it fluctuates based on supply and demand.
Dividend Income
Earnings distributed to shareholders, usually derived from the company's profits, for holding the company's stock.
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