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Role distancing involves wishing we could play a role that is forbidden to us.
Public Relations Review
A scholarly journal that publishes studies and research related to the field of public relations and its practices.
Proposed Plan
A detailed scheme or method put forward for consideration or implementation, aimed at achieving specific outcomes or solving particular problems.
Strategic Public Relations Programs
Systematic plans designed to improve the public image of an organization, employing tactics to influence public perception and foster positive relationships.
Return on Investment
A financial metric used to measure the likelihood of gaining a return from an investment. It is the ratio of net profit to cost of investment.
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