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The idea that social interaction involves trade in attention and other valued resources is the central insight of:
Adidas Group
A global corporation based in Germany that designs and manufactures shoes, clothing, and accessories, primarily known for its athletic and sportswear products.
Reebok
A global athletic footwear and apparel company that operates as a subsidiary of Adidas, known for its fitness and lifestyle products.
Differentiated Targeting
An approach to market segmentation that involves tailoring specific products or marketing strategies to appeal to multiple, distinct customer groups or demographics.
Market Share
Percentage of a market accounted for by a specific entity.
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