Lillian Rubin Studied How Working Class Men Felt About Their

question 78

Multiple Choice

Lillian Rubin studied how working class men felt about their wives working in the paid labor force in Families on the Fault Line.By engaging in participant observation she revealed that the economic dislocation of the workers influenced not only how they felt about women working but also how they felt about:

• A)race and ethnicity
• B)large companies
• C)America
• D)politics
• E)the military

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Definitions:

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Gray Market Activity

A specific type of arbitration whereby companies or individuals buy a product in a cheaper market and sell it in a more expensive market.

Price-oriented Promotions

Marketing strategies focused on attracting consumers by advertising lower prices or special deals for a limited time.

Viral Marketing

A marketing strategy that relies on social networks to rapidly spread a message or product information, much like a virus.