Explain How Viewers or Audience Members Influence the Mass Media

question 25

Essay

Explain how viewers or audience members influence the mass media.

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Definitions:

Producing New Ideas

The act of generating innovative concepts or solutions that have not been thought of before.

Organizational Effectiveness

A measure of how well an organization achieves its goals and objectives through efficient use of resources.

Competitiveness

denotes the characteristic of striving to be more successful or superior, especially in a commercial or professional context.

Productivity

measures the efficiency of production of goods or services expressed as a ratio of output to inputs.