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Richard Nixon's New Federalism:
Price
The amount of money expected, required, or given in payment for something.
Implied Claims
Statements or messages that are suggested indirectly in communication, rather than being explicitly stated.
Bait-and-Switch Advertising
A deceptive marketing strategy where a product is advertised at a low price to lure customers, who are then persuaded to buy a more expensive item.
Product Benefit
The positive outcomes or advantages that a consumer can expect to gain from using a product.
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