When Faced with a Choice, a Person Assesses Alternatives as Long

question 17

Multiple Choice

When faced with a choice, a person assesses alternatives as long as the expected marginal __________ of gathering more information about the person's opinions __________ the expected marginal __________.

• A)benefit, is less than, cost
• B)cost, exceeds, benefit
• C)benefit, exceeds, cost
• D)benefit, is greater than, benefit
• E)cost, is greater than, benefit

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Definitions:

Higher-order Need

Advanced psychological needs that go beyond basic physical requirements, such as social belonging, esteem, and self-actualization, according to Maslow's hierarchy.

Maslow's Needs

A hierarchy of human needs proposed by Abraham Maslow that describes motivational factors from basic physiological needs to self-actualization.

Direction

Guidance or supervision provided to perform tasks or to make decisions and progress in activities or objectives.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors.