Match the Following

question 103

Essay

Match the following.You may use a response once,more than once,or not at all.

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Definitions:

Public Service Announcement

A message distributed without charge, with the objective of informing or educating the public about an issue of public interest.

Undifferentiated

A marketing strategy that ignores market segment differences and targets the whole market with one offer or marketing mix.

Employee Development

Initiatives and programs aimed at improving staff skills, competencies, and career prospects for better performance and job satisfaction.

Compensation

The complete sum of cash and non-cash compensation given to an employee by an employer in exchange for the work done as requested.