Which of the Following Statements About the Marketing Argument for Diversity

question 133

Multiple Choice

Which of the following statements about the marketing argument for diversity is TRUE?

• A)Organizations that manage diversity and multiculturalism effectively are better able to attract qualified employees from women and minorities.
• B)A manager can reduce employee absenteeism and turnover by learning how to manage diversity and multiculturalism.
• C)Diversity and multiculturalism are accompanied by an increased pool of information.
• D)Organizations with diversity and multiculturalism are generally more creative and innovative than other organizations.
• E)Organizations with diversity and multiculturalism are better able to understand different market segments than are less diverse organizations.

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Definitions:

Status Quo

The existing state of affairs or current condition of a system, organization, or situation, often used as a reference point for measuring change or progress.

Globalization

Refers to the process of interaction and integration among people, companies, and governments worldwide, facilitating trade, investment, and cultural exchange.

Technological Change

The innovation or adoption of new technologies and the impact they have on societies, markets, and industries.

Chief Executive

The highest-ranking officer in an organization, responsible for making overarching decisions and setting strategic directions.