When the Public Relations Department Develops a Crisis Reaction Plan

question 185

True/False

When the public relations department develops a crisis reaction plan to deal with the media it is developing a reaction plan.

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Definitions:

Vertical Differentiation

An organizational structure distinction that refers to the hierarchical layering of management levels and responsibilities.

Lateral Differentiation

Lateral Differentiation refers to the division of tasks and responsibilities among different departments or units within an organization, emphasizing specialization and division of labor.

Horizontal Integration

A business strategy where a company acquires or merges with other companies in the same industry at the same stage of production.

Liaison Roles

Positions or functions that facilitate communication and coordination between different groups or departments.