Assuming an SBU Retained Its Share of the Market,how Would

question 142

Multiple Choice

Assuming an SBU retained its share of the market,how would it be classified if it were a star and its market subsequently became a low-growth market?

• A)Still a star
• B)A defender
• C)A cash cow
• D)A dog
• E)A question mark

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Definitions:

Optic Canal

A narrow passageway in the skull through which the optic nerve runs from the eye to the brain.

Sella Turcica

A saddle-shaped depression in the sphenoid bone at the base of the human skull, housing the pituitary gland.

Sphenoid

A butterfly-shaped bone at the base of the skull that forms part of the floor and sides of the skull as well as the orbits around the eyes.