Donald Davis Has to Decide What Make and Model of Pickup

question 99

Multiple Choice

Donald Davis has to decide what make and model of pickup trucks to buy for his extermination company employees to drive.There are eight different manufacturers and countless models from which to choose.He also plans to buy a pickup for himself later on.He checks out the Dodge models and selects the Dodge full-sized model because he does not have much time to spend on the problem and because it will do the job.What would Herbert Simon call what Davis has just done?

• A)Decision framing
• B)Satisficing
• C)Escalation of commitment
• D)Innovation
• E)Bounded rationality

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