Sara Blakely Started Spanx After Unsuccessfully Searching for Control Undergarments

question 67

Multiple Choice

Sara Blakely started Spanx after unsuccessfully searching for control undergarments that would not ride up while being worn.This is an example of

• A)identifying a niche.
• B)a company with a first-mover advantage.
• C)a distribution company.
• D)a new market identifier.
• E)a product assimilator.

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Definitions:

Assumes Liabilities

The process by which one party takes on the legal responsibility for the debts or obligations of another party.

Fair Values

The market value of selling an asset or the outlay for a liability transfer in a negotiated agreement among trading participants at the time of estimation.

Goodwill

An intangible asset that arises when a business is acquired for more than the fair value of the identifiable net assets of the acquired business.

Appendix B

Generally, this term would refer to additional supporting information found at the end of a document, book, or publication, but without a specific context, it is too broad for a unique definition.