Many Cell Phone Users Are Reluctant to Change Platforms Because

question 74

Multiple Choice

Many cell phone users are reluctant to change platforms because they do not want to learn a new system.Marketers could overcome this resistance with

• A) force-field analysis.
• B) facilitation.
• C) education and communication.
• D) participation.
• E) institutionalizing the change.

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Definitions:

Uncertainty

The state of having limited knowledge where it is impossible to exactly describe an existing state or future outcome.

Expected Monetary Value

Expected monetary value is a calculated average of possible outcomes in a decision, where each outcome is weighted according to its probability of occurrence.

Additional Information

Supplementary data or details provided to enhance understanding or context.

Car Audio Store

A specialized retailer that sells and sometimes installs sound systems, speakers, and other audio equipment for vehicles.