Management by Wandering Around Increases ____ Communications Within an Organization

question 184

Multiple Choice

Management by wandering around increases ____ communications within an organization.

• A) vertical
• B) transactional
• C) downward
• D) horizontal
• E) informal

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as the four Ps: product, price, place, and promotion.

Evaluate Using a Matrix

A method of assessment involving the organization of factors or options in a grid to aid in decision-making and analysis.

Positioning Strategy

A marketing approach that aims to establish a brand or product in a specific niche or market segment, making it stand out from competitors.

GEICO Insurance

An American auto insurance company known for its low-cost offerings and extensive marketing campaigns, particularly its gecko mascot.