Which of the Following Is Used as a Quick Reference

question 71

Multiple Choice

Which of the following is used as a quick reference for upper-level managers?

• A)Executive support system
• B)Decision support system
• C)Management information system
• D)Transaction-processing system
• E)Computerized database

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Definitions:

FAB

Stands for Features, Advantages, and Benefits; a sales approach focusing on presenting the features of a product, its advantages over competition, and the benefits it provides to the consumer.

Marketing Plan

A comprehensive document outlining a company's overall marketing strategy, including marketing objectives, target markets, and tactics for achieving those objectives.

FABs

Features, Advantages, and Benefits; a sales and marketing technique that highlights a product's features, explains its advantages, and outlines the benefits it offers to the potential customer.

Marketing Plan

A strategic document outlining a company's advertising and marketing efforts for a specified period, including goals, target markets, and initiatives.