Watson Manufactures and Sells Appliances

question 46

Essay

Watson manufactures and sells appliances.Intro develops and manufactures computer technology.Trenton operates general merchandise retail stores.Selected data for these companies appear in the following table (dollar amounts in millions).For each firm,assume that the market value of the debt equals its book value.
Required
a.Assume that the intermediate-term yields on U.S.Treasury securities
are roughly 3.5 percent.Assume that the market risk premium is 5.0 percent.
Compute the cost of equity capital for each of the three companies.
b.Compute the weighted average cost of capital for each of the three companies.
c.Compute the unlevered market (asset)beta for each of the three companies.
Calculating the Cost of Capital.(Dollar Amounts in Millions)

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Definitions:

Pricing Approach

The method a company uses to determine the selling price of its products or services, based on factors like cost, value, and competition.

E-book Sold

A digital version of a book that has been sold, either as a download or access through a specific platform.

Skimming Pricing Policy

A pricing strategy in which a company sets relatively high prices at the launch of a new product to maximize profit margins from customers willing to pay the premium price.

Price-sensitive

Refers to how demand for a product is influenced by changes in its price; price-sensitive consumers are likely to change their purchasing behaviors significantly in response to price changes.