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Operating assets include all of the following except
Social Influence
The effect of others on an individual's thoughts, feelings, and behaviors.
Reciprocation
A mutual exchange of actions or goods, often characterized by a return of a favor or response to an action.
Scarcity Principle
A psychological principle suggesting that people find items and opportunities more valuable when they are perceived as scarce or limited.
Disrupt-then-reframe Technique
A sales technique that initially creates confusion or disruption in the consumer's mind, then offers a simple, positive reframe to encourage purchase.
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