Examlex
List and describe each of the five theoretical perspectives discussed in your text.
Ideal Self
An individual's conception of how they would like to be or think they should be, often serving as a motivational benchmark.
Persona
A marketing model that represents a typical customer or user, often used to better tailor marketing strategies to specific audience segments.
Personality Traits
The characteristic patterns of thoughts, feelings, and behaviors that make a person unique.
Consumer's Purchasing Behavior
The decision-making processes and acts of individuals in buying and using products.
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