Which Theory of Attraction Suggests That Long-Term Relationships Are Likely

question 90

Multiple Choice

Which theory of attraction suggests that long-term relationships are likely to continue when both partners are committed and invested in the relationship and when there are few attractive tempting alternatives around?

• A) The investment model
• B) Evolutionary theory
• C) The mere exposure effect
• D) Social exchange theory

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Definitions:

Customer Personalization

Tailoring a service or product to accommodate specific interests or preferences of individual customers, often using data analytics.

Individualized Offers

Marketing strategy that involves creating and presenting offers tailored to the needs, preferences, or historical behaviors of individual customers.

Lifetime Value

The total worth to a business of a customer over the whole period of their relationship.

Potential Revenue Stream

Future income that could be generated from a business activity or investment, not yet realized.