Which of the Following Statements About Research on Persuasion Is

question 66

Multiple Choice

Which of the following statements about research on persuasion is true?

• A) Older people are more likely than younger people to change their attitude.
• B) Television is a more powerful medium for persuasion than a printed newspaper.
• C) People who have initially strong attitudes on an issue are more likely to be persuaded than those with initially weak attitudes.
• D) Emotional appeals are usually not very powerful means of persuasion.

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Definitions:

Net Present Value

A financial metric used to evaluate the profitability of an investment, calculated by discounting all expected future cash flows to their present value using a specific discount rate.

Annual Rate of Return Technique

A method of evaluating investments by calculating the expected annual rate of profit or loss.

Annual Cash Inflows

The total amount of money received by a company or individual within a year from various sources.

Economic Life

Economic life is the estimated period over which an asset is expected to be useful to the owner for the purpose of generating income or other economic benefits.