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Bertha met two students from another school at a convention.She enjoyed their company a great deal and was very impressed with how nice they were.Bertha now believes that all of the students from that school must also be nice and is considering transferring there.Bertha is using _____.
Self-Appraisal
A process by which an individual evaluates his or her own performance, strengths, and weaknesses.
Personal Standards
The individual beliefs and values that guide behavior and decision-making practices.
Net Promoter Score
A metric used to gauge the loyalty of a firm's customer relationships, based on how likely customers are to recommend the company's product or service to others.
Customer Lifetime Value
The total worth to a business of a customer over the whole period of their relationship, an important metric in assessing how much a company should spend to retain a customer.
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