Examlex
_____ is the initial learning of the connection between the unconditioned stimulus and the conditioned stimulus when these two stimuli are paired.
Gross Rating Points
A metric in advertising that measures the size of an audience reached by a specific media or campaign.
Impressions
The count of how many times an advertisement or digital content is displayed to users.
Lagged Effect
The delayed response or outcome resulting from an action or decision, often observed in marketing and economics.
Advertising Budget
The amount of money a business allocates for promoting its products or services through various advertising channels over a specific period.
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