The Size of One Basis Point Is

question 31

Multiple Choice

The size of one basis point is:

• A) 0.01
• B) 0.001
• C) 0.0001
• D) 0.00001

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Definitions:

Coombs' Model

A crisis communication framework developed by Timothy Coombs to help organizations effectively respond to and manage crises.

Crisis Communication

The specialized field of public relations focused on protecting and defending an organization's reputation during and after a crisis.

Damage Containment

Strategies or actions taken to minimize or limit the negative impact of a detrimental event or situation.

Benoit's Theory

A theory of image restoration that outlines strategies individuals or organizations can use to repair their reputation following a crisis.