Examlex
In order to compare the risk properties of two bonds with different coupons and maturities a bond fund manager may use:
Ideal Point
The position at which a particular market segment’s ideal product would lie on a perceptual map.
Point of Parity
Elements of a product or brand that are similar to those of competitors, indicating a level of equality in the consumer's eyes.
Perceptual Map
A Perceptual Map is a visual tool used in marketing to depict consumers' perceptions of brands or products relative to competitors.
VALS Framework
A tool used in psychographic segmentation that classifies consumers into eight distinct types based on their responses to a questionnaire, focusing on values, attitudes, and lifestyle.
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