Examlex
Many people do not know where to get the information they need to evaluate potential investments.
Central Route
In the context of persuasion, it refers to a pathway of influencing attitudes by appealing to logic and reason, involving careful and thoughtful consideration of message content.
Peripheral Route
A mode of persuasion that occurs when someone evaluates a message based on superficial cues rather than the actual content of the message.
Stereotypes
Overgeneralized beliefs about a particular category of people, which often lead to assumptions and judgments without individual evidence.
Fear Arousal
The emotional state resulting from perceived threats leading to anxiety, heightened sensory awareness, and readiness for fight or flight.
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