Given the Information Shown Here for QRS Inc

question 6

Multiple Choice

Given the information shown here for QRS Inc., calculate the book value.
• Assets = $18,000,000
• Liabilities = $10,000,000
• Number of shares outstanding = 2,000,000

• A) $1.33
• B) $2.50
• C) $3.50
• D) $4.00
• E) $7.50

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Definitions:

Concept Test

A procedure in which marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product.

Idea Screening

The stage of new-product development in which the firm evaluates ideas to determine their fit within the new-product strategy.

Product Development

Product development is the complete process of bringing a new product or service to market, from idea conception, through design and manufacturing, to the final release and marketing.

New-Product Strategy Development

The stage of new-product development in which the company determines the direction it will take when it develops a new product.