Examlex
All individuals need life insurance.
Framing Effects
How people's decisions and perceptions can be influenced by how information is presented to them or framed.
Framing
The process of constructing the perspective or viewpoint from which a narrative, problem, or situation is perceived and interpreted.
Loss Averse
A psychological phenomenon where individuals prefer avoiding losses over acquiring equivalent gains, emphasizing the idea that losses are more impactful on an individual's emotional state than an equal amount of gain.
Making a Decision
The cognitive process of selecting a course of action from among multiple alternatives, often involving weighing the risks and benefits of different options.
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