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Financial advisers suggest that an emergency fund should cover one to two months of living expenses.
Perceived Value
The value that a customer believes a product or service has, which may not necessarily reflect its actual price or inherent value.
Tangible Costs
Explicit expenses or outlays that are easily quantifiable and often involve monetary transactions, such as equipment purchases, rent, and salaries.
Intangible Costs
Expenses or costs that are not easily quantifiable, including things like brand value, intellectual property, or goodwill.
Variable Costs
Costs that change in direct proportion to sales.
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