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When creating a budget, it is important to
Unit Contribution
The amount each unit sold contributes to covering fixed costs and generating profit, calculated as the unit selling price minus variable cost per unit.
Penetration Pricing
Strategy that sets a low price as a major marketing tactic.
Market Recognition
The degree to which a company or product is known and acknowledged by potential customers and the wider market.
Breakeven Point
The moment when total costs and total revenues are exactly equal, meaning that a business or project is neither making a profit nor experiencing a loss.
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