Examlex
If a systems developer is using a pre-developed system as a starting point for the final system, he or she is using the:
Measure of Equity
relates to assessing a brand's value from the perspective of consumer recognition, loyalty, perceived quality, and associations.
Target Market
The specific segment of the market to which a brand or product is directed, identified by particular demographics, interests, or needs.
Brand Associations
The thoughts, feelings, perceptions, and beliefs that consumers have about a brand, which can be shaped by marketing efforts and experiences.
Quantitative Research
A research method focused on gathering numerical data and performing statistical, mathematical, or computational techniques to gain insights.
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