You Are the Manager of a Company That Operates Internationally

question 14

Essay

You are the manager of a company that operates internationally providing agricultural equipment that has been manufactured and assembled in Canada.You have sold your products in the United States for many years and are now looking to enter other markets.
The Canadian dollar has been falling against the US dollar,but has held steady against other currencies.You have been asked by the CEO of your firm to prepare a marketing plan for entering EU countries.One of the key elements of your marketing plan is to price your product in Euros.What are the pros and cons of this currency strategy?

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Definitions:

Refugee Program

Formal initiatives designed to support individuals who have been forced to flee their home countries due to persecution, conflict, violence, or human rights violations.

Venture Capital

That part of household savings used to finance high-risk business enterprises in exchange for stock (and thus a share of any profit if the enterprises are successful).

Green-card Holders

Individuals who possess a United States Permanent Resident Card, authorizing them to live and work in the U.S. permanently.

Undocumented Workers

Individuals who are employed without legal authorization in a country, often lacking the necessary documentation or permits.