_______ Is an Understanding of How Cultural Differences Across and Within

question 52

Multiple Choice

_______ is an understanding of how cultural differences across and within nations can affect the way in which business is practiced.

• A) Cross-cultural literacy
• B) Cultural business sensitivity
• C) Cross-national awareness
• D) Cross-border sensitivity
• E) Multicultural sensitivity

---

Definitions:

Central Route

A method of persuasion that relies on the audience's careful and rational evaluation of the arguments presented in a communication.

Surface Cues

External or superficial features of an object or situation that can influence perception and decision-making.

Source Attractiveness

A concept in communication and marketing that suggests messages are more effective when the source is viewed as physically appealing, relatable, or likeable.

Mental Energy Levels

The capacity to perform mental activities, characterized by cognitive alertness, focus, and overall psychological vitality.