What Mistake Did RCA Make When Distributing Its U

question 32

Multiple Choice

What mistake did RCA make when distributing its U.S.made televisions in Asia?

• A) included too many product attributes and did not invest enough in product reliability
• B) did not adapt its promotional mix to Asian preferences
• C) used the same segmentation strategy as in the U.S.
• D) priced their product too high to effectively compete with local manufacturers
• E) did not take into account different technical standards

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Definitions:

Visceral Pleura

The inner layer of the pleura that closely covers the lungs and enters into the formation of the interlobar fissures.

Parietal Pleura

The outer membrane that lines the inner wall of the thoracic cavity and covers the upper surface of the diaphragm.

Frontal Plane

An anatomical division of the body into front and back halves that allows for the analysis of movement and posture.

Medial

Pertaining to or located towards the midline of the body or an organ.