______________ Occur When the Receiver of the Message (I

question 60

Multiple Choice

______________ occur when the receiver of the message (i.e.the potential customer) evaluates the message based on the status or image of the sender.

• A) Synergistic effects
• B) Temporal effects
• C) Source effects
• D) Direct effects
• E) Noise effects

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Definitions:

Ageism

The institutionalized practice of age prejudice and discrimination.

Negative Attitude

A predisposition or a tendency to assess people, situations, or objects in an adverse or unfavorable manner.

Age Group

A classification of people based on their age, often used for demographic, sociological, and marketing analysis to understand various needs and behaviors.

Ageism

Prejudice or discrimination against individuals based on their age, typically against older adults.