The Three Main Factors That Determine the Relative Attractiveness of Push

question 38

Multiple Choice

The three main factors that determine the relative attractiveness of push and pull strategies include:

• A) advertising cost, product type relative to consumer sophistication, and channel exclusivity
• B) geographic dispersion of buyers, channel length, and channel exclusivity
• C) product type relative to consumer sophistication, channel length, and media availability
• D) channel exclusivity, advertising cost, and cultural diversity of buyers
• E) industrial or consumer products, concentrated or fragmented retail systems, noise levels

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Definitions:

Sales

The total amount earned from selling goods or services before any costs or expenses are deducted.

Trade Discount

A reduction in the listed price of goods or services offered by sellers to buyers in the business-to-business market, often determined by quantity purchased or early payment.

Inventory Account

An account in the general ledger that tracks the value of items a company holds for sale in the ordinary course of business.

Catalog List Price

The advertised price of goods or services in a catalog before any discounts, rebates, or special offers are applied.