There Are Two Main Arguments Against Global Advertising

question 91

Multiple Choice

There are two main arguments against global advertising.These are:

• A) many brands are global; country differences in advertising regulations may block implementation of global messages
• B) because creative talent is scarce, one large effort to develop a campaign will produce better results than 40 or 50 smaller efforts; it has significant economic advantages
• C) cultural differences among nations are such that a message that works in one nation can fail in another; country differences in advertising regulations may block implementation of global messages
• D) many brands are global
• E) it has significant economic advantages

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Definitions:

Distribution Operations

The processes involved in delivering products from the point of production to the end consumer.

Customer Service Objective

A goal that focuses on improving the experience and satisfaction of customers when interacting with a company's services or products.

Reliability

The degree to which a product, service, or system operates consistently over time, meeting the expected performance standards without failure.

Ease Of Doing Business

A metric that measures the regulatory environment in a country to determine how conducive it is for starting and operating a local firm.