One Study Cited in the Textbook of Product Development in 16

question 27

Multiple Choice

One study cited in the textbook of product development in 16 companies in the chemical,drug,petroleum,and electronics industries suggested that only about _____________ of R&D projects ultimately result in commercially successful products or processes.

• A) 10 percent
• B) 20 percent
• C) 25 percent
• D) 30 percent
• E) 35 percent

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Definitions:

Problem-Solving Ability

The capacity to identify, analyze, and resolve issues or obstacles through logical reasoning or creative thinking.

Superpowers

Countries or entities possessing dominant economic, military, or technological capabilities that allow them to influence global events and policies significantly; in fiction, extraordinary abilities beyond normal human capabilities.

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used, hindering creativity.

Mental Set

A tendency to approach situations in a certain way because that method has worked in the past, potentially hindering the ability to see alternative solutions.