Pricing in a Foreign Market Is Determined by Many Different

question 131

Essay

Pricing in a foreign market is determined by many different environmental factors,including competition,internal company objectives,and legal restrictions.Your company has just developed a new production method,for window air conditioning units that are 35% cheaper than your closest competitors.The owners of your company want to recover the investment made in developing this new production process and they also want to increase their market share.The company has the opportunity to enter the Italian,French and Spanish markets.What pricing strategy would you use in these markets and why?

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Definitions:

Genetic Counseling

A medical specialty that helps prospective parents determine the probability that their children will inherit genetic defects and chromosomal abnormalities.

Behavioral Genetics

A discipline that investigates how genetics and environmental factors affect behavior.

Obstetrics

A medical specialty focused on care during pregnancy, childbirth, and the postpartum period.

Gynecology

The medical practice dealing with the health of the female reproductive systems and the breasts.