What Mistake Did RCA Make When Distributing Its U

question 32

Multiple Choice

What mistake did RCA make when distributing its U.S.made televisions in Asia?

• A) included too many product attributes and did not invest enough in product reliability
• B) did not adapt its promotional mix to Asian preferences
• C) used the same segmentation strategy as in the U.S.
• D) priced their product too high to effectively compete with local manufacturers
• E) did not take into account different technical standards

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Definitions:

Foreign Author

A writer originating from one country but publishing or recognized significantly in another.

Karl May

A German author best known for his adventure novels set in the American Old West, featuring characters like Winnetou and Old Shatterhand.

Jules Verne

A French novelist, poet, and playwright known for his adventure novels and his profound impact on the science fiction genre.

American West

A region of the United States west of the Mississippi River, historically significant for its frontier history, exploration, and expansion.