If a Firm Chooses to Use Direct Selling,instead of Advertising

question 13

Multiple Choice

If a firm chooses to use direct selling,instead of advertising to communicate its message,it should develop a(n) ________________ sales force whenever possible.

• A) global
• B) international
• C) national
• D) local
• E) multicultural

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Definitions:

Prefrontal Cortex

The front part of the frontal lobe of the brain, involved in decision making, planning, personality expression, and moderating social behavior.

Nonjudgmental

An attitude or approach that refrains from forming a critical opinion or conclusion about something or someone.

Parietal Hemineglect

A neurological condition resulting from damage to the parietal lobe, characterized by the inability to perceive or attend to stimuli on one side of the body or space.

Right Arm

This refers to the limb on the right side of the body extending from the shoulder to the hand.