Which of the Following Communications Strategies Relies Primarily on Mass

question 23

Multiple Choice

Which of the following communications strategies relies primarily on mass media advertising rather than personal selling?

• A) forward
• B) pull
• C) push
• D) reverse
• E) indirect

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Definitions:

Aging Schedules

A listing of a firm’s accounts receivable according to the length of time they are outstanding.

Account Payables

The obligations of a business to pay off short-term debts to its creditors or suppliers, typically recorded as liabilities on the balance sheet.

Average Collection Periods

The average amount of time it takes for a business to collect payments owed by its customers, indicating the efficiency of the company’s credit and collection policies.

Credit-Granting Policies

Credit-granting policies are the guidelines a business follows in determining who qualifies for credit, how much credit is offered, and under what terms.