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In the opening case,a key component of Burberry's strategy was to embrace digital marketing tools.
Cash Sales
Transactions where payment for goods or services is made at the time of sale in cash or its equivalent.
Cash Expenses
Expenses that a business or individual pays out in cash, excluding non-cash expenses such as depreciation.
Tax Rate
The rate at which taxes are levied on an individual or company.
Capital Budgeting
The process of planning and evaluating investments in long-term assets and projects to generate value over time.
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