Pricing in a Foreign Market Is Determined by Many Different

question 131

Essay

Pricing in a foreign market is determined by many different environmental factors,including competition,internal company objectives,and legal restrictions.Your company has just developed a new production method,for window air conditioning units that are 35% cheaper than your closest competitors.The owners of your company want to recover the investment made in developing this new production process and they also want to increase their market share.The company has the opportunity to enter the Italian,French and Spanish markets.What pricing strategy would you use in these markets and why?

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Definitions:

Abusive Husbands

Men who engage in behaviors towards their spouses that can be physical, emotional, psychological, or sexual in nature, and that aim to control or hurt them.

Rationalize

The process of offering a logical or rational justification for behaviors, beliefs, or decisions that might otherwise seem unreasonable.

Minimizing Harm

Strategies or actions taken to reduce the negative impact or damage of a particular behavior, policy, or practice.

Family Violence

Violent or abusive behavior occurring within a family, covering a range of actions from physical abuse to emotional manipulation and financial control.