In a Recent Article,Bartlett and Ghoshal Pointed Out the Ability

question 108

Multiple Choice

In a recent article,Bartlett and Ghoshal pointed out the ability that businesses based in developing nations have to enter foreign markets and become:

• A) global players
• B) top sellers
• C) first-movers
• D) late-entrants
• E) international businesses

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Definitions:

Afford

The ability of an individual or organization to manage financial expenditure on goods, services, or investments without undue hardship.

Purchase Decision Process

The stages a consumer goes through in deciding to buy a product or service, including recognition of need, information search, evaluation of alternatives, purchase, and post-purchase evaluation.

Advertisements

Public notices or announcements, typically promoting a product, service, or event, through various media channels.

Salespeople

Individuals who are employed to sell products or services to customers, using various techniques to persuade potential buyers and close sales.