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The need for pre-emption is particularly great in markets that are what?
Disapproval Rate
The percentage of individuals or respondents who express dissatisfaction or objection to something, often used in surveys or polls.
Newspaper Ad
An advertisement placed in a newspaper to promote products, services, or to convey messages to a large audience.
Follow-up Poll
A subsequent survey conducted to assess changes in opinions or behaviors after an initial poll.
Null Hypothesis
A statistical hypothesis that assumes no significant difference or effect, serving as the default position to be tested against an alternative hypothesis.
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